How many times have you been on the edge of your seat waiting to see if the conversion rates on your latest blog post skyrocket?
I have (like a thousand times).
Unfortunately, you often end up disappointed because people didn’t buy into your story and sign up for your newsletter or purchase your product. Why does this happen?
Writing great content isn’t just about providing information to people; it’s about making them realize they have a problem that you can help them solve.
In this post, you’ll get three of the best copywriting strategies to:
- write content that hooks your reader
- get readers to opt in on your site
- turn readers into lifelong customers
I hope my strategy for this introduction worked, and you’re excited to read on.
1) Do Research that Makes Your Content Stand Out
Good content requires good research. The more thorough your research, the better your content will be.
When deciding on a topic for your next article, you can’t just choose a topic that you like and expect everyone else to love it just as much.
This is where many marketers go wrong. They think it’s enough to be passionate about what they’re writing, only to feel disappointed when their content doesn’t convert at the rate they were expecting.
Don’t get me wrong—being passionate about the topics you’re writing about is important, but it’s not the only thing you have to consider when creating content.
What you have to ask yourself is this: What does my audience like to read and how can I help them solve a problem with my writing? What are their pain points? Do they struggle with email marketing? Are they not getting enough additional sales?
They know that their readers typically face problems with grooming, so they share articles and videos on how to overcome these problems:
Once you’ve identified the topics that your readers will benefit from most, analyze the competition’s content. Your competitors are interested in reaching the same target audience as you and therefore you want to ensure that your content outperforms theirs.
I use Ahrefs’ Site Explorer to identify competitors’ top content and check if they’ve written on the same topics (chances are they have).
Once you’ve identified their top content, go through the articles on the same topic to discover any gaps in their content. What strategies haven’t they mentioned? What experiences can you share that your competitors didn’t? What information are they lacking?
Don’t copy their points and think that you can write the same article only better. Your content has to be unique, and if you do use some of the same strategies, you need to ensure that your data is more relevant and provides a better solution.
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Once you’ve decided on a topic for your next post, it’s time to start your keyword research.
I start out by creating a long list of potential keywords, and then I put them into a keyword explorer tool and check how easy it is to rank for specific keywords, as well as how many people are searching for this keyword.Related:GroupBuy SEO Tools
Here are a few keyword explorer tools you can use:
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